How Nelnet’s Culture of Learning Closes Skills Gaps and Improves Retention

Webinar1 min read

June 29, 2022

About this Resource

As the pace of business disruption increases, the talent landscape continues to change. Not only are organizations struggling to retain valuable employees during the great resignation, but they are also facing a growing skills gap that threatens their ability to remain competitive in a world where the skills of today aren’t the same as those needed for tomorrow.

Companies that create a culture of learning can improve their workforce’s retention, unlock its potential, and create resilience for the future.

During this webinar, you’ll learn:

  • How to successfully build and expand a culture of learning across your organization.
  • Practical strategies and real-world examples of how to solve retention challenges and close critical skills gaps.
  • The importance of making skills development a cornerstone to unlocking opportunity and creating resilience.

Presented By

Sheri Norfolk
Senior Training Developer, Nelnet

Allison Gemelke
Senior Corporate Trainer, Nelnet

Karen Bauer
People Services Coordinator, Nelnet

Related Resources

Related Topics:

Nelnet case study: mapping a path to employee retention

Case Study6 min read

June 22, 2022

Challenge: Build pathways to spur employee growth and retention

“If we don’t know what jobs will exist in the future, how do we educate our people for them?” 

That’s one of the big questions Allison Gemelke was asking herself in 2020. Gemelke is a senior corporate trainer at Nelnet, one of the largest and most respected student loan servicers in the United States. Like many learning and development (L&D) professionals, she’d witnessed the rapid acceleration of career and skill changes during the pandemic — and recognized the risk it posed to businesses. At the same time, she was struggling to find educational programs that would provide real opportunities for advancement while accommodating employees’ full-time schedules and addressing a variety of educational backgrounds.

To get ahead of the problem, Gemelke and the Nelnet L&D team identified two key challenges: closing the skill gap and retaining talent. First, they would help close skill gaps in critical areas such as cybersecurity, information technology, finance, and compliance. Second, they’d create sustained career pathways that could be tailored to different education and experience levels. 

These initiatives would help Nelnet achieve an even more impactful goal: Expand its culture of continuous learning. The company already had a clearly defined talent-acquisition strategy, a robust onboarding process and a strong sense of community, but Gemelke knew those attributes would go to waste without integrated, organization-wide support.

“It’s like building a house without a blueprint,” Gemelke said. “If I don’t know what I’m building, those resources and tools are just going to sit there.” 

Solution: Offer credit-backed microcredentials programs

With edX for Business, Nelnet was able to bring the blueprint into being and expand their award-winning Nelnet University offerings. 

The MicroBachelors® and MicroMasters® programs from edX for Business offered subject-specific content Nelnet employees needed to transition into new roles. It also gave the L&D team time to focus on the implementation of these programs and to move faster overall — a compelling benefit given how quickly many tech skills evolve and become outdated.

“If we had to develop all that content from scratch, it would have taken much longer,” said Gemelke. “It would significantly hamper our ability to get our associates the skills they need in the right amount of time.”

MicroBachelors and MicroMasters programs are tailored to fast-growing, business-critical fields such as cybersecurity and information technology, incorporating skill areas like leadership and innovation. 

Through the programs, Nelnet employees could build those skills while earning credits and powerful credentials. If they wished, they could even put their credits towards a full degree — whether they were returning to school or starting it for the first time. Nelnet was also drawn to the modular and stackable nature of the programs, which gave Nelnet employees a flexible way to upskill quickly, demonstrate proficiency and keep learning as jobs evolved. It would make the whole company more agile and growth-focused in the long run.

“These programs stood out because they offer the opportunity to enroll in college-level courses and gain real credit and a certificate, without the commitment of a full degree,” Gemelke said. “I brought it to the team and we developed a pilot plan.” 

The L&D team started with a small group of pilot edX programs. Of special interest was the Cybersecurity program. “Globally there is a known shortage of people with cyber skills. We wanted to put into place a process for getting our associates the knowledge and skills to fill this gap. edX made this easy to do.”

Impact: Above-target participation and increased retention

Above-target enrollments: Nelnet’s L&D team set a goal of piloting the MicroBachelors or MicroMasters program with 10 associates. In the end, they enrolled over 30. 

Improved retention: In the early days of the Great Resignation, Nelnet saw increased retention among employees who participated in the edX for Business program. Some employees have even moved into new roles.

Executive-level praise: The programs have drawn attention from a wide array of employees. The executive chairman of Nelnet’s board was so excited about the partnership that he requested an enrollment code for a data science course — a critical reflection of Nelnet’s culture of continuous learning. 

Based on the program’s initial results, Gemelke said the Nelnet L&D team is considering other edX for Business offerings like professional certificate programs that allow employees to learn new skills without seeking a degree.

Results: One year later

  • 65% employee pass rate
  • 114 enrollments across 45 courses
  • 600+ collective hours of learning in the program’s first year

Through the pilot program, Nelnet employees:  

  • Developed their foundational knowledge of business-critical skills.
  • Gained the confidence to tackle new career paths and full degrees.
  • Earned college credit based on their course scores.
  • Felt more connected to the organization, which resulted in higher retention rates.
  • Spent more time advancing their careers.

Nelnet employees took a variety of edX for Business programs, including:

MicroBachelorsMicroMasters
Computer Science Fundamentals NYUxCybersecurity RITx
Introduction to Databases NYUxInstructional Design and Technology USMx
Marketing Essentials DoaneXFinance MITx
Introduction to Information Technology WGUxBusiness Leadership UQx

Recommendations

  • Select high-potential employees with targeted learning goals.
  • Measure pre-learning performance and post-learning performance.
  • Develop a plan to communicate impact and scale opportunities.

Looking ahead

What’s next for Nelnet? Given the success and popularity of the pilot program, Gemelke says her team wants to build more directed pathways for associate career development, tie career development to the core competencies of the organization, and create more opportunities for self-directed learning. They will:

  1. Expand educational offerings: The team wants to embrace credentials like certificates, as well as learner-driven programs that will give younger generations of employees the autonomy to map their careers and realize long-term goals.
  2. Emphasize core competencies: Nelnet plans to use Workday to manage their competency framework. That will enable employees to track certifications and facilitate 4×4 development conversations, which will focus on goal-tracking and accomplishments.
  3. Facilitate internal recruiting: Workday has a “gig” function that allows workers to enter skills and knowledge, which means leaders and recruiters will be able to actively seek out current employees with the skills they need for certain roles. 

Gemelke and her team know they have their work cut out for them. In the midst of technological advancement and a global fight for talent, no one can predict the future — but we can find ways to prepare for it. Gemelke says that process starts with people: Giving them structured development opportunities, helping them uncover new strengths, and inspiring them to map their own career paths. And that’s a story we can all get behind.

Create your own success story with edX For Business

Connect with the edX For Business team to learn more about how to use our programs to retain your employees through upskilling and tap into the hidden potential of your workforce.

Accelerate the workforce of the future, with edX

Whether you’re a business leader, L&D executive, or other professional, we offer compelling data and insights for why an outcomes-based skills program is key to succeeding in tomorrow’s workplace.

Related Resources

Related Topics:

Overcoming 5 Critical Challenges for a Future-facing Workforce

Article9 min read

June 8, 2022

The world is changing faster than ever, and companies are struggling to stay ahead of the curve. Savvy organizations recognize that the answer lies in developing and leveraging their most valuable asset: their people. 

However, people’s values are shifting, and with them their relationship with the places they work. Studies have found workers are more stressed than ever, with a staggering 81 percent reporting that they feel at risk of burnout and one in five saying that working for a company whose values don’t align with their own is the cause of that feeling.1

This is one of the factors driving the ‘Great Resignation’, which has intensified competition for top talent. When you consider that in the U.S., it takes 36–42 days to fill a vacancy, costing $1,633 per hire,2 it becomes clear that employee retention is critical.

Workers are also fighting to keep pace with change. Remote work, e-commerce, and automation are all reshaping work as we know it. The COVID-19 pandemic has accelerated the impact of these trends. McKinsey revised their estimate for the number of workers that will need to change their occupations: up to 25 percent more than previously predicted due to the accelerating effects of the pandemic.3

Professionals are also likely to work longer. Research shows that because of increased lifespans, organizations need to invest more in lifelong learning.4

It’s clear that human resource and learning and development managers face a growing range of challenges. Fortunately, there are resources available to help address these hurdles and take advantage of the opportunities they present.

Close skill gaps

As people begin to lead longer and more diverse careers, planning and managing their long-term skills development will become more important. Digital skills are now assumed, and knowledge of business processes and related concepts are considered core competencies within every worker’s skills toolkit. Analytical and critical thinking have evolved from being the exception to the necessary, while interpersonal and leadership skills are more valued than ever.5 Many companies are experiencing critical skills gaps, particularly in the retail, construction, real estate, manufacturing, education, and medical and health services industries6. In fact, a significant 87 percent of executives report skills gap challenges today or expect them within a few years.7

Student loan service Nelnet realized they had a widening skills gap as a result of the pandemic and automation, and recognized the risk it posed to businesses and employee roles. They partnered with edX for Business to help close skill gaps in critical areas like cybersecurity, information technology, finance, and compliance. The modular, stackable nature of the programs enabled employees to enroll in college-level courses with real credits and certificates while remaining flexible enough to adapt their learning as their positions evolved.

edX Open Courses and Professional Certificates can help your workforce gain essential skills today so they’re prepared for tomorrow. 

Improve hiring Initiatives

In a world of labor shortages and job-hopping, hiring talented, qualified people has become absolutely fundamental to business success. It’s not easy, though. In the U.S., 74 percent of companies underperform when it comes to hiring, and only 60 percent of new jobs created are being filled.8

Businesses are trying to attract not just talented employees, but diverse staff too: 43 percent report finding diverse candidates with appropriate qualifications is the biggest challenge to their DEI goals. 9
The spotlight is firmly on the moral imperatives and performance benefits of diversity, along with the multiplier effect it brings: 76 percent of job seekers and employees identify a diverse workforce as a key factor in judging companies and job offers.10

Despite this, some industries remain deeply untransformed, such as technology, in which African Americans comprised just 7.4 percent of the total workforce in 2014.11
 Little has changed since then among major technology companies: In 2020, Facebook reported 3.8 percent of its staff were Black, Microsoft 4.5 percent, Twitter 6 percent, and Uber 9.3 percent. Reasons for this include companies being reluctant to recruit from Historically Black Colleges and Universities (HBCUs), internal referral systems that reinforce existing racial dynamics, and a lack of mentorship.12

Netflix recently set out to tackle this issue, partnering with 2U and seven HBCUs and Hispanic-Serving Institutions (HSIs). The Netflix Pathways Bootcamps teach industry-relevant foundational and advanced data science, Java, and UX/UI design skills to under-represented populations, preparing them for entry-level jobs in the tech industry.

The boot camps have created not just opportunities for under-represented graduates to find employment, but also a pipeline of highly-trained and mentored future talent. 

Adding a “train-to-hire” program to your recruiting efforts is an effective way to close specific skills gaps or boost the effectiveness of diversity, equity, and inclusion (DEI) programs. Learn more about hands-on boot camps here.

Leadership development

Living in a volatile, uncertain, complex, and ambiguous (VUCA) world has become the status quo. Effective leaders require a high level of agility, constant re-evaluation and iteration of leadership practices, and a drive to build resilience for the future.13
 Building these capabilities has become a key focus area for L&D professionals, with 53 percent listing development of leadership and management skills as their top challenge.14
 Key leadership trends for 2022 reflect the shifts in practices and values brought about – or accelerated – by COVID-19. These include:15

  • Building a culture of well-being
  • Investing in employee development
  • Addressing workplace culture inequality
  • Building technological infrastructure
  • Embracing an experimental mentality

Communications consultancy PLMR took a future-facing view of leadership development, identifying the need to plan effectively for succession, improve strategic thinking, and reward and invest in their employees.

To mesh training smoothly with work, PLMR invested in online executive education from Oxford University’s Saïd Business School. PLMR enrolled its leaders in Online Oxford Programmes for professional service, women’s leadership development, digital marketing, disruptive strategy, and executive leadership. Leaders were able to apply their learnings to their everyday work challenges immediately, demonstrating applicable value for them and PLMR.

To learn more about how executive education can grow your leaders, click here. 

Workforce retention

The ‘Great Resignation’ has seen historic numbers of people quitting their jobs, with these sectors among the most affected:16

  • Leisure and hospitality
  • Trade, transportation, and utilities
  • Professional and business services
  • Education and health services
  • Manufacturing
  • Construction

Businesses are grappling with the question of how to retain staff. Providing learning and skills-based career growth opportunities to employees is one answer. Professional development opportunities are seen by employees as the top way to improve company culture,17
 with 94 percent of employees saying they would stay longer if the company invested in learning and career development benefits.18
 They’re key to attracting young talent, too — a 2021 study found that 66 percent of workers aged 18–24 ranked upskilling opportunities as the third-most important benefit in evaluating a new job, while 48 percent of workers in the U.S. would move jobs for such opportunities.19

Quick commerce and food delivery service Postmates chose edX to provide its thousands of workers access to more than 2,800 courses and certificate programs. As independent contractors, these workers could have sought alternative job opportunities when the pandemic hit. However, the learning made available through edX provided an attractive and valuable benefit, with many spending lockdowns or quarantines engaging in online programs safely at home. Courses in project management, health, entrepreneurship, Python, and business English were particularly popular.

Keep staff engaged with a range of courses on the edX Open Course Marketplace to promote a culture of learning in your organization.

Enterprise agility

Thriving in a highly dynamic world requires organizations to adapt quickly to changing technology, markets, and customer needs. Enterprise agility represents a shift away from traditional hierarchical structures and disconnected teams towards an operating model optimized across strategy, structures, processes, people, and technology.20
 As businesses re-examine their role in society, enterprise agility is becoming a necessary paradigm to respond to issues such as sustainability, the need for workplace diversity and inclusion, and corporate social responsibility. Agile enterprises are more likely to capitalize on emerging technologies and business trends to distance themselves from the competition rather than be stymied by the relentless pace of change. However, two-thirds of enterprises report that they’re unprepared for workforce disruptions caused by technology and market trends.21

Such was the case for CBRE, the world’s largest commercial real estate company. CBRE wanted to develop a training plan for its European senior leadership to help develop and drive an environmental, social, and corporate governance initiative. They enrolled 142 senior leaders in the Sustainable Real Estate: Creating a Better Built Environment executive education course, developed by the University of Cambridge Institute for Sustainability Leadership (CISL). CBRE has been able to see the impact the course has had in providing their leaders with the ability to apply their new knowledge back to the business operation.

edX Executive Education courses offer focused, immersive, cohort-based online learning designed to help prepare leaders to respond to the pressing issues of our time.

The transformational potential of learning

Employees and organizations are on a journey together, trying to navigate the complexities of a rapidly evolving world. Advances in technology are changing the jobs we do and how we do them, and workers need to embrace a culture of lifelong learning to stay relevant.22   The benefits for businesses are clear, with skilled workers more agile and motivated. Upskilling and reskilling have the potential to transform society at large, too, facilitating broader economic participation and inclusion for under-represented groups.

However, to unlock the true potential of continued professional development, workers need easy access to learning at every stage of their careers. edX for Business recognizes this and has brought to market the most comprehensive online talent-development product portfolio in the industry. edX for Business is uniquely equipped to craft nuanced learning and skills development solutions for today’s enterprises that will help position them to compete in today’s and tomorrow’s business environment. 

Is your workforce ready for the future of work? Contact an edX learning and development consultant to begin building learning and development solutions for your teams. 

Accelerate the workforce of the future, with edX

Whether you’re a business leader, L&D executive, or other professional, we offer compelling data and insights for why an outcomes-based skills program is key to succeeding in tomorrow’s workplace.


Related Resources

Related Topics:

How To Build The Workforce Of The Future

Webinar1 min read

June 3, 2022

About this Resource

With increasing change and business disruption, the skills of today aren’t the ones that will be in demand tomorrow. So how do you build a future-ready workforce?

Reskilling, upskilling, attracting, and retaining talent require the right content, clear pathways to skills, and the ability to measure effectiveness. Join this webinar to see how the right combination of courses and technology empower you to build the workforce of tomorrow—today.

During this webinar, you will learn how to:

  • Develop your teams to build a forward-facing, resilient organization.
  • Close skills gaps by creating custom, holistic learning pathways.
  • Understand the effectiveness and measure the results of development efforts.

Presented By

Bryan Dickens, Senior Director, Large Enterprise at edX.

His role at edX is entrenched in expanding and quickly adapting to industry needs using education technology at scale.

Joseph Cassaro, Senior Product Manager, edX.

As a senior product manager, his focus is on building a robust platform that allows enterprises to launch, manage, and measure learning programs at scale

Nathan Robertson, Product Manager, edX

As a product manager, his focus is on building a learning platform that allows enterprises to launch, manage, and measure learning programs at scale

Related Resources

Related Topics: